Final Poster

Original:

Played around with the curves on photoshop:

My favourite, I think the lighting works well to ensure the shadowed text is the main focus

Final Ideas

SHADOW EXPERIMENTATION

I developed the rest of my idea through my sketchbook and these were my final options:

Shadow Art

Instead of using paper to be the main feature I wanted to experiment with how I could use the paper as a stepping stone to create something where the whole idea was not focused on a piece of paper. I researched into shadow art, I was really amazed at what could be created from what look like random objects and heaps of rubbish.

Kumi Yamashita

100 years to develop

After sketching ideas surrounding the birthday idea in an attempt to find a direction to move in and struggling to feel like I was getting anywhere I decided to try something new. I started looking at events from around the past 100 years which have been positive and significant, I thought about using these events and incorporating the GF Smith paper anniversary into them, making the 100 year anniversary seem as extraordinary as the historic events.
The main ones I felt I could work with were:

First landing on the moon!

women getting the vote

television invented

first phone

first ever car!

the first camera

Looking at typeface

I experimented with different styles of typeface in my sketchbook which were randomly chosen. I then started to look at the style of typeface G F Smith had used on their website:

Helvetica style font, simple and plain but works well against the colourful busy background. Depending on how I want to project my final idea this typeface could work well or seem slightly boring, would be nice to follow the same original typeface though.

The logo's are a little more playful showing another path I could go down

100 years.

Next I began looking at significant events from the last 100 years and seeing if I could play about with this idea, again mainly shown through my sketchbook. The idea I had was to take one of these events and associate the GF Smith paper anniversary to be as important.

Ideas

After not finding much to work on from the website and other research I started to experiment with ways in which I could express and emphasise the 100 years. I started with typography and sketching various ways in which I could manipulate the number 100. I also looked into ways in which other people had expressed the number.

predictable

plain and simple

colourful

working a bit more into the birthday theme...

illustrative

100 typefaces

simple but I think really effective

colourful 3D