Looking at typeface

I experimented with different styles of typeface in my sketchbook which were randomly chosen. I then started to look at the style of typeface G F Smith had used on their website:

Helvetica style font, simple and plain but works well against the colourful busy background. Depending on how I want to project my final idea this typeface could work well or seem slightly boring, would be nice to follow the same original typeface though.

The logo's are a little more playful showing another path I could go down